Healthy food the way nature makes it!
Know your farmer, know your food.
New Zealand’s first market for produce exclusively sourced from verified regenerative land.
What is ReGen To Market?
Regen to Market is a first for Aotearoa. All produce featured carries the Land to Market seal, this confirms it is derived from farmers verified as regenerating their land through Ecological Outcome Verification. Regen to Market brings a global partnership with Land to Market and the Savory Institute to our shores so conscious consumers can purchase regenerative produce with confidence their purchase is supporting health.

Over 500K hectares involved
More than 220 farms and 500,000 hectares are under Ecological Outcome Verification in Aotearoa. It is EOV, the science inside Land to Market and Regen to Market, that assures that land is regenerating and not degrading.
Better for planet, better for health.

Support the movement

Buy regenerative produce
We will be adding new farms and outlets regularly to this website. Each product will have the Land to Market seal and Regen to Market brand so you can be assured you are purchasing authentic, produce from verified regenerative land.
“We are what we eat, eats”
Professor Pablo Gregorini
Head of the Lincoln University Centre of Excellence for Designing Future Productive Landscapes
How do farms qualify?
Farms that are part of the EOV programme and ’prove’ that they are regenerating rather than degrading the land qualify for Regen to Market and are identified by the Land to Market seal. EOV is a soil and landscape assessment methodology that tracks outcomes in soil health, biodiversity and ecosystem health. The EOV approach gives soil a voice. It is not about inputs or checking boxes. It is a holistic assessment of progress toward a natural and healthy living system. Find out more about EOV here.
Better for planet, better for health
For too long we have been using industrial practices, farming beyond biological limits, extracting health and life from soils and have become increasingly dependent on damaging inputs to grow our food. The results are becoming evident with falling environmental and social health, falling productivity and serious human and animal health issues. Regen to Market encourages the simple process of returning to a nature-based approach that treats the land as a complex living system that needs nurturing and not exploiting.
This means healthier stock, much reduced and eventual elimination of chemicals and fertilisers and produce that is healthier without the dangerous elements found in most of our food.
Regenerative farming is also a powerful weapon against climate change. More carbon sequestration, less erosion and topsoil loss, less need for irrigation and a return to flora and fauna diversity are all benefits from this approach.
Healthy land, healthy animals, healthy humans.
What is Land to Market?
Land to Market is connecting the conscious consumers globally with farmers who are shown to be regenerating their land through EOV. It works with brands globally to create supply lines to bring consumers closer to these farmers and grow both market and revenue opportunity for these farmers. Land to Market is the world’s first verified regenerative sourcing solution for raw materials, such as meat, dairy, leather and wool.
It is the world’s first outcomes-based verified regenerative sourcing solution with over 1000 verified products and more than 100 member brands from more than 6 million acres measured.
Regen to Market is the Aotearoa partner to Land to Market.
Find out more about Land to Market here.
Building healthier communities
The shift to a regenerative approach is not only about the way we produce food. It is also how we approach families, communities and organisations. The same living systems principles apply to every aspect of nature and how we are part of it. Healthier land is just the beginning.
Imagine thriving rural communities made up of diverse farming operations with tiered enterprises creating more work and opportunity with strong local food networks.
Farms sequestering carbon, building deep organic matter in the soil with high capacity of water infiltration and retention sustaining longer growing periods. Applying regenerative principles to farming will change our soils from the lifeless structures they are now to become life sustaining.
We are excited to introduce our first Regen to Market supply farms
Regenerative Farms
To qualify as a Regen to Market farm, all farms must be verified using Ecological Outcome Verification which is a global standard for regenerating land.
This assures consumers that the produce featuring the Regen to Market brand is authentic and only comes from land that reaches this standard.
“Our mission is to unite, inspire and accelerate the movement towards regenerative food systems as a means to restore human and planetary health.”



How can you support the movement?

Consumers
We are affiliated with Farmer’s Footprint New Zealand which highlights the incredible work many farmers do to regenerate health of land and community through story. We are in the very early stages of promoting these stories on social media and will be adding stories to the website.
Farmer’s Footprint is a non-profit initiative that has verified charitable status. You can support this initiative by following our social media accounts or by donating using the Donate feature on the website (coming soon). All funds are used to promote regenerative stories to accelerate regenerative food systems as a means to restore human and planetary health.
Bookmark Regen to Market as your place to go to influence regenerative change and Farmer’s Footprint NZ to learn of the great work farmers are doing.

Farmers
Are you ready to find out more about a shift to regenerative farming and the associated beneficial outcomes?
As Aotearoa’s Savory Hub, Ata Regenerative is the only certified Ecological Outcome Verification provider in New Zealand.
If you would like to talk to one of the Ata team about your farm and how you can begin to incorporate regenerative principles into your farm you can learn more and contact them here.